Abarth is an Italian racing car and performance road car maker founded by Austrian-Italian Carlo Abarth and Italian Armando Scagliarini in Turin in 1949. It’s logo depicts a stylized scorpion on a red and yellow background – this was Carlo’s birth sign! Now recognised as one of the automotive ‘greats’, Abarth was an innovator and skilled engineer; masterminding the development of the world famous FIAT 500 Abarth racing cars… the giant killers, which scored hundreds of race victories in the early years of the company and prior to being part of Fiat. Little known facts about Abarth include he was a very successful motorcycle racer; racing, and winning, at Grand Prix and International level. He was also a good driver – setting speed and endurance records into his late 50s. Abarth designed, built and developed his own ‘Scorpion’ badged racing and road cars but also developing the world beating Fiat and Lancia Rally cars that won many rallies. Abarth was sold to Fiat on July 31, 1971 – In the 80s the Abarth name was used to mark performance Fiats such as the Fiat Ritmo Abarth 130 TC and FIAT Stilo Abarth. In 2007 Fiat Group Automobiles SpA relaunched the brand with the Abarth Punto and the Abarth Punto S2000. The brand is a separate division to the main Fiat brand. It is based in the Officine 83, part of the old Mirafiori engineering plant in Turin. Now famous for the ‘small & wicked’ Abarth 500 the brand goes from strength to strength. Find a dealer near you at abarthcarsuk.com
We are known for race car and aerobatic aircraft seat technology and bespoke seat insert fitting services – REAL race and performance seat inserts with fire retardant covers which can be delivered branded with driver/pilot and/or team name, national flag or sponsor. Resin and Poly Bead seat inserts for, amongst others, GP2, F3, F2, GT and Le Mans cars – we also have seat inserts in Historic Formula One and Group C Racing. You can buy a seat insert kit here or have us make the insert for you with our professional fitting service. We understand a driver has to be secure and comfortable in the car to maximise performance at every level of racing – the Real Equipe seat insert enhances the pilot or driver’s position and comfort while often reducing weight… more comfort; less weight = more performance! I look forward to meeting you in a paddock or on an airfield in the near future; meantime safe racing and flying. realequipe.com
Somerville Baddeley Marketing is a design & lifestyle marketing agency based near Silverstone. Specialists in brand communications, corporate identity and sports marketing – sponsorship branding and activation. We designed Mark’s Extra 330sc aircraft paint scheme and this website. We also work with Abarth Cars; a brand that has a zest for life and is very much a lifestyle brand. Matching this with the thrills and performance of aerobatics was a natural step and the relationship we have built with Mark and the Abarth Cars brand is now into it’s third year with the Extra carrying the Abarth stripes and shield and displaying at events and air shows throughout the UK and beyond. somervillebaddeley.com
DogCam Bullet cameras is a family run business founded in 2005 based in sunny Cornwall. We specialise in helmet cameras and head camera technology. We continue to develop and retail the finest miniature wearable camera equipment available, backed up by the very best customer service and after sales care. We also carry a large range of covert filming equipment as supplied to Police forces, Armed forces, Special forces, film companies, BBC as well as our loyal public customers. DogCamSport are the main UK portal for GoPro and ContourHD Cameras, the most wearable helmet cameras in the world!